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Celebrating 12 Years at the top; Our List of Innovations in 2013
December 30, 2013

2013 has been an extraordinary year for CCAvenue, India's leading payment gateway solutions provider. The year started on a bright note as we bagged the 'Best Payment Innovation Award' at the 2013 eRetailing awards conducted by Franchisee India in February. In his acceptance speech, Mr. Mohan Nair - Chief Marketing Officer, Avenues India Pvt. Ltd., stated that the award will inspire the company towards offering further value-added products and services backed by state-of-art technology to the merchants.

And these were not empty promises. Since then, CCAvenue has introduced a range of cutting-edge features aimed at supporting your business efforts, enhancing your sales potential and enriching the shopping experience for your customers. Here's a look at some of the major features and services which we rolled out in the past 12 months alone.

New Features

1. CCAvenue S.N.I.P
Showcase and collect payments directly on social media; reach out to all your fans, friends and followers using CCAvenue S.N.I.P.

2. Live Monitoring Pro
Keep a constant tab on bank servers experiencing downtime or fluctuations, transaction status, prior alerts for scheduled downtime with recovery status that enables you to take timely corrective actions and ensure best transaction success rates for your business.

3. Bin-based Promotions:
Offer Discounts, Cashbacks and other deals linked to the BIN (Bank Identification Number) by leading banks. These promotions can help you attract more customers and enhance your business potential on a larger scale.

4. Retry Option:
Provide customers added convenience as they shop on your website. Any time an attempt to make a purchase fails, the Retry option allows the customers 2 more attempts to complete transactions.

5. Mobile Checkout Page:
Designed using Responsive Web Design approach, our website and payment pages automatically optimizes the page for any device - smartphones, tablets, desktops or laptops.

6. Smart analytics:
Get a 360% view of your business, real-time statistical reports with our insightful data analytics. Evaluate your performance and maximize your business potential with our data analytics tool.

Yes, CCAvenue has come a long way since its launch in 2001. It became South Asia's largest payment gateway within the next couple of years and continued to experience exponential growth throughout the past decade.

Today, CCAvenue powers more than 85% of eCommerce websites in India and offers their customers the largest bouquet of payment options in the industry, including the leading Credit Cards, Debit Cards, Net Banking, Cash Cards and Mobile Payment facilities. Our growth is epitomised by the addition of new branches in Delhi and Bangalore that has widened our footprint and helped us reach out better to our ever-increasing merchant base.

But we do not believe in resting on our laurels. In fact, you can expect a couple of major announcements from us right at the start of the new year. So, keep a close watch on this space for some more exciting news.

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